The overall purpose and scope of Reynolds Chemequip is to meet stakeholder expectations. This is a crucial level since it is heavily influenced by investors in the business and acts to guide strategic decision-making throughout the business.

Our Corporate Strategy in respect to our business unit concerns strategic decisions about choice of products, meeting needs of customers, gaining advantage over competitors, exploiting or creating new opportunities etc.

On the flip side, we also have an Operations Strategy in place that is organised to deliver the corporate and business-unit level strategic direction. Our Operational Strategy therefore focuses on issues of resources, processes and people which comprises of the following:

• Focus on Customer Success
• Delivering On Time, On Schedule
• Creating a Multiplier Ecosystem Stack
• Developing, Nourishing and Engaging Human Talent
• Serving the Global Market perpetually
• Attaining Operational Excellence
• High Growth and Predictable Profit
  

This process involves understanding the nature of stakeholder expectations (the "ground rules"), identifying strategic options, and then evaluating and selecting strategic options for which we have our dynamic management and operational team in place which often work in harmony. We also have a board of strategic advisors who over see these teams and make sure we're on the right track.